About Us

About WB

Wyke Business Protection – About Us

At Wyke Business Protection, our mission is clear: to safeguard business owners, their people, and their families through bespoke, strategic protection planning. Born from decades of financial expertise and a tradition of trust, we deliver business insurance solutions rooted in protection, clarity, and continuity.

A Heritage You Can Trust

Wyke Business Protection is the sister company to Wyke Financial, a Northamptonshire-based mortgage brokerage established in 2017. Led by Managing Director Daniel Wyke, Wyke Financial has grown from humble beginnings into a household name—earning a reputation for transparency, exceptional service, and genuine client-first values.

This same commitment now powers the custom protection services at Wyke Business Protection. You benefit not just from expert knowledge, but from a team that’s dedicated to building long-term security and resilience.

Our Philosophy

professional

Professional

personal

Personal

precise

Precise

We believe that every business is unique—so protection strategies should be too. With open-market access, we scour the full range of insurance providers to tailor solutions that align with your business structure, risk profile, and future plans. No one-size-fits-all policies—only personalised protection.

Our approach combines the reliability and professionalism expected of larger firms with the attention and care of a specialist brokerage. Whether you run a lean SME or oversee a wider enterprise, our goal is to make you feel confident, understood, and fully protected.

Meet the Team

Daniel Wyke

Daniel Wyke CeMap

Founder & Managing Director

Daniel’s career spans the property and financial services industries, beginning in estate agency and transitioning into mortgage and protection advice. He founded Wyke Financial with one guiding principle ‘client first’ ensuring transparency and clarity at every step.

Now, he leads Wyke Business Protection with the same dedication: creating protection strategies that secure businesses and families, tailored to meet each client’s unique needs.

Gareth Smith Dip CII

Director of Business Protection

Gareth leads our protection consultancy, specialising in key person insurance, shareholder protection, business loan cover, and tax-efficient life solutions.

With deep experience and a consultative approach, he works closely with clients to design plans that are both strategic and sensitive to business dynamics.

Gareth Smith

What Sets Us Apart?

  • Open-Market Access: We operate independently, ensuring fair comparison and optimal policy selection across providers.
  • Tailored Strategies: Your business isn’t off-the-shelf—and your protection shouldn’t be either.
  • Proven Expertise: Backed by the success and integrity of Wyke Financial, we bring tested, trustworthy service to protection planning.
  • Commitment to Continuity: We’re not just about policies; we’re here to help you sustain and grow through uncertainty.
Ready to discover how protection can transform your business resilience?